Showing posts with the label brand communicationShow all
A brief look at Camper’s digital marketing strategy, with a focus on silent video ads

A brief look at Camper’s digital marketing strategy, with a focus on silent video ads

April 21, 2025

One of the most important sources of inspiration for the brand, which is shaped by the dichotomy of tradition and innov…

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Remembering my “best travel buddy” and pushing myself out of my comfort zone through design and creativity

Remembering my “best travel buddy” and pushing myself out of my comfort zone through design and creativity

April 17, 2025

When I decided to create a new identity for Travego Firarda for its 20th anniversary , the first thing that came to my …

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Korean is attracting attention again on the city's most expensive billboards

Korean is attracting attention again on the city's most expensive billboards

April 14, 2025

In March 2025, Korean Air, which has used the same corporate identity for nearly forty years, completely renewed it in …

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Brand communication is now more than a cup of coffee; how do we reach our target audience?

Brand communication is now more than a cup of coffee; how do we reach our target audience?

March 05, 2025

As brands that are trying to be more intimate with us day by day proceed in different ways to add a whole new meaning …

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A new and versatile approach to the consumer in marketing communications

A new and versatile approach to the consumer in marketing communications

March 03, 2025

Not being a fan of excessively loud music myself, I've sometimes wished I had a tangible keepsake from concerts I&…

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Design of a unique descriptive indicator and successful bringing together of different cultures with a focus on music

Design of a unique descriptive indicator and successful bringing together of different cultures with a focus on music

March 03, 2025

Unfortunately, the Travego with its renewed form never made a music tour to universities, but when I decided to creat…

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