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Traditional media have not disappeared and outdoor advertising billboards are still important at mass communication

Traditional media have not disappeared and outdoor advertising billboards are still important at mass communication

August 04, 2024

With the rapid advancement of the digital age, advertising has undergone a significant transformation . However, desp…

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The positive impact of in-flight catering and promotional materials on brand preference and sales

The positive impact of in-flight catering and promotional materials on brand preference and sales

August 03, 2024

In today's highly competitive airline industry, in-flight catering and promotional materials have become critical …

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The silent revolution: How digital innovations have quieted airports?

The silent revolution: How digital innovations have quieted airports?

August 02, 2024

In recent years, airports worldwide have undergone a remarkable transformation, evolving from bustling, noisy hubs to …

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Crafting the identity of a brand through aircraft exterior designs

Crafting the identity of a brand through aircraft exterior designs

August 01, 2024

In the competitive world of aviation, an airline's brand identity is crucial in distinguishing itself from its com…

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Creative, comprehensive, and social awareness-raising advertising on urban public transport vehicles

Creative, comprehensive, and social awareness-raising advertising on urban public transport vehicles

July 31, 2024

Social events deeply impact the lives of individuals and communities, both in the short-term and over extended periods…

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Elevating air travel experience: The crucial role of ground services for modern airlines

Elevating air travel experience: The crucial role of ground services for modern airlines

July 30, 2024

Airlines that aim to stand out as innovative, modern, dynamic, and popular must prioritize not only in-flight experienc…

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