I have been very meticulous in ensuring that the Air Equinox brand appears as clear and readable as possible across all platforms. The Asterone font from Letterhend Studio, with its rounded and wide-spaced design, has become an essential component of the brand's lively, dynamic and modern identity.

Despite its simplicity, this font possesses a strong and understandable structure, drawing significant attention on aircraft and shuttle inscriptions, printed materials, various surfaces, and beyond, leaving a positive and lasting impression of the Air Equinox brand.

Approaching the overall design with a minimalist perspective, Air Equinox aims to provide an experiential journey in travel and supportive commercial products to anyone encountering any of its materials in any field. The inclusion of modern alternative characters and glyphs in the font supports the modern and visionary typography approach, helping to fully shape the identity of the Air Equinox brand in my mind and enabling deep connection with the brand's target audience.

The wide-spaced and rounded typography style of Asterone allowed me to manifest a form reminiscent of the dynamic and robust structure I admired at Qantas, observed with envy from another part of the world. Especially in an era where sans-serif fonts dominate readability on vast surfaces like aircraft and passenger bus bodies, Asterone, with its strong and simple structure, has greatly enhanced Air Equinox’s clarity and communicative effectiveness.

Nobody spends time anymore trying to decipher complex shapes and hidden meanings underneath them. They simply look for tools that will get the job done, find them, acquire them, use them, travel with them, or switch to another when they realize it doesn't serve their purpose.

The basic image Asterone brings to Air Equinox is not entirely unprecedented globally, yet in focusing on the Eastern Mediterranean, it can be considered pioneering in associating a premium impression with various key attributes.

While envisioning a more powerful, dynamic, and modern typography than the Maven Pro font I previously used for Air Equinox, I have always imagined the brand I am working on to perpetually ascend in aviation.