Today, when we consider that we no longer do our jobs sitting between four walls, regardless of the material they are made of; glass or wall, like in the past, we are looking for new ways to capture the dynamism in the fields of brand and marketing communication, to shape mass communication and to convey this.

In these days when we think that marketing is partly about understanding where the target audience is, the success of marketing communication is not only about strategies and creativity, but also about networking, being in the social environment and perhaps most importantly, our ability to integrate into the social life related to our work are moves that will put us one step ahead of our competitors both in the work we do and in our profession.

Social circles that will strengthen our brand and marketing communication capabilities

The first of the areas where those working in the field of brand and marketing communications should be present can be listed as industry-related conferences and workshops organized in this field. These areas are where brands come into contact with each other and important connections are established. Industry events are also advantageous places for networking and informing your colleagues about the work you do.

Organized by at different levels in different countries around the world, if you work in the field of brand or marketing communications, it is good to have your name in professional organizations and organizations related to your profession in order to be visible. These organizations are classified as associations, foundations or other types of NGOs and provide opportunities for professional development and to meet with other people who think like you.

Although we start to define it as out based on the content and the behaviors of other people in it, it is not a bad idea to be on platforms like Linkedin and Reddit to follow and interact with people in your sector or those whose words you want to hear directly.

We do not only exhibit the behavior of speaking on these platforms, we follow trends in the sector, get recommendations and even establish new connections. These platforms are actually a result of the tendency to work from anywhere, at any time; they eliminate the need to meet one-on-one to connect with someone, meet and follow updates, and facilitate access.

Co-working spaces, which emerged with the spread of the freelance working model and are among the best things that have sprouted in the business world in my opinion, are very important in terms of ensuring that creative people and those working in the field of communication remain in collaboration and encouraging innovation. These centers are also very advantageous in terms of providing space for sectoral events that I mentioned at the beginning.

Even though we think that the power of newspapers has decreased, many of them still have a significant audience and with the developments in different media spreading to the field of journalism, we now follow newspapers not only in print but also in digital and even mobile applications. This prevalence is an important indicator that brands are still closely connected to newspapers in order to communicate. Therefore, it seems important for brands to be present in media events organized by newspapers in order to strengthen new connections and promotional activities.

Staying away from activities and places that waste our time, being able to read which ones are, understanding them at a glance

We all look for the most comfortable areas while doing our job in the best way possible, and navigating the right social circles for the job we do is just as important as creating good messages and visuals.

The important thing here is to choose environments that support creativity and innovation within ethical boundaries. Taking part in the right events in the right places or being present in a certain location within the city for a certain period can be a turning point for ourselves and the brand we work for.

Staying away from places that you think will create a negative impression for yourself or the brand you work for does not cost you anything. There may be hundreds of events organized in the city and country you live in within a month, and it is obvious that not all of them will be suitable for you. To realize this, you can look at the names that will appear at the event, what they will say, and even the previous works of the organizing community.

It would not be wrong to say that events that are organized free of charge and that anyone can attend are now just a waste of time. If you are not a university student or have not just started this job, it would be useful for you to know that the main element offered in events that you do not enter by buying a ticket or invitation is you. In such organizations, a simple introduction is usually made to the relevant topic and the participants are directed to a paid event. They are mostly nothing more than a waste of time and time wasted.

A good starting point is to look for ethical and political stances in the events you want to attend. Never remove from your agenda and your mind that you can appeal to people from all views in society as a brand. The circles you will attend will be valuable areas for you to build a strong network and will open the door to new opportunities for both you and your brand.