{"id":874,"date":"2025-05-08T07:00:00","date_gmt":"2025-05-08T04:00:00","guid":{"rendered":"https:\/\/www.kaanugrasiz.com\/tr\/?p=874"},"modified":"2025-09-26T14:03:05","modified_gmt":"2025-09-26T11:03:05","slug":"sirketler-verileri-pazarlamada-nasil-kullaniyor","status":"publish","type":"post","link":"https:\/\/www.kaanugrasiz.com\/tr\/sirketler-verileri-pazarlamada-nasil-kullaniyor.html","title":{"rendered":"\u015eirketler mobil donan\u0131mlardan elde ettikleri verileri pazarlamada nas\u0131l kullan\u0131yor?"},"content":{"rendered":"\n

Bug\u00fcnlerde pazarlama kavram\u0131n\u0131n ve eyleminin art\u0131k tek boyutta ilerlemedi\u011fini bilmek \u00f6nemli. Pazarlama i\u015fiyle u\u011fra\u015fanlar, t\u00fcketiciler hakk\u0131nda m\u00fcmk\u00fcn olan en fazla \u015feyi bilmeye \u00e7al\u0131\u015f\u0131yor ve onlardan elde edilecek her bilgi \u00e7ok de\u011ferli.<\/h2>\n\n\n\n

Donan\u0131m\u0131n benzersiz kimlik numaras\u0131<\/strong>, uygulamay\u0131 kullan\u0131rken toplanan veriler<\/strong>, konum bilgileri<\/strong> ve donan\u0131m \u00f6zellikleri<\/strong> gibi parametreler pazarlama stratejilerinde s\u0131k\u00e7a kullan\u0131l\u0131yor.<\/p>\n\n\n\n

Bunlar\u0131n i\u00e7inde konum verisi, mobil pazarlamada \u00f6zellikle \u00f6nemli bir yerde durur<\/strong> ve kullan\u0131c\u0131n\u0131n co\u011frafi konumu, lokasyon bazl\u0131 reklamlar\u0131n ve kampanyalar\u0131n ki\u015fiselle\u015ftirilmesini sa\u011flar.<\/p>\n\n\n\n

Ayr\u0131ca, mobil cihazlar\u0131n donan\u0131m ve yaz\u0131l\u0131m bilgileri<\/strong> de pazarlaman\u0131n bir ba\u015fka taraf\u0131nda yol g\u00f6sterici niteliktedir. Donan\u0131m\u0131n i\u015flemcisi, RAM\u2019\u0131, ekran \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc gibi g\u00f6receli olarak kullan\u0131c\u0131y\u0131 do\u011frudan ilgilendirmeyen teknik \u00f6zellikleri, uygulamalar\u0131n ve uygulama i\u00e7inde g\u00f6sterilecek olan reklamlar\u0131n cihazla uyumlulu\u011funu ve cihazda \u00e7al\u0131\u015f\u0131rken performans\u0131n\u0131 optimize etmek i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n

Bu verileri elde etmenin en do\u011fru verimli kolay yolu<\/strong> art\u0131k kayna\u011f\u0131ndan anl\u0131k olarak \u00e7ekmekten ge\u00e7iyor. Bu i\u015fin en basit yolu<\/strong> da kullan\u0131c\u0131n\u0131n mobil cihaz\u0131na bir uygulama yerle\u015ftirmek gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

\n

Bug\u00fcn bir mobil uygulamay\u0131 telefonunuza ya da tabletinizde kurdu\u011funuzda, sizden donan\u0131m\u0131n\u0131zdaki bir ba\u015fka alana eri\u015fmek istemesinin art\u0131k yaln\u0131zca i\u015flevsel bir gereksinim olmad\u0131\u011f\u0131 konusunda a\u00e7\u0131k fikirli olman\u0131z gerekli.<\/p>\n<\/blockquote>\n\n\n\n

Uygulamalarla elde edilen verileri her isteyen her istedi\u011fi \u015fekilde kullan\u0131p transfer edebilecek mi?<\/h2>\n\n\n\n

Ki\u015fisel verilerin san\u0131ld\u0131\u011f\u0131ndan daha de\u011ferli bir hale gelmesi,<\/strong> t\u00fcketicileri uygulama geli\u015ftirenlere bu verileri neden istediklerini ve nas\u0131l kullanacaklar\u0131n\u0131 sormaya itti ve bu konuya devletler kanun seviyesinde d\u00fczenlemelerle yakla\u015fmaya ba\u015flad\u0131.<\/p>\n\n\n\n

Kullan\u0131c\u0131 davran\u0131\u015flar\u0131ndan \u00f6yle anla\u015f\u0131l\u0131yor ki, bir mobil uygulamay\u0131 kullanmak i\u00e7in<\/strong> o uygulamaya verilen eri\u015fim izinlerinin kapsam\u0131, \u00e7o\u011fu kullan\u0131c\u0131 i\u00e7in belirsiz kal\u0131yor<\/strong> ve kullan\u0131c\u0131lar bir uygulamaya izin verdi\u011finde o uygulaman\u0131n hangi verileri toplad\u0131\u011f\u0131 ve bunlar\u0131 nas\u0131l kullanaca\u011f\u0131na dair yeteri kadar bilgiye sahip olmuyor. Yaln\u0131zca telefonun fla\u015f \u0131\u015f\u0131\u011f\u0131n\u0131 a\u00e7arak onu el feneri gibi kullanmaya yarayan bir uygulaman\u0131n rehbere, arama kayd\u0131na, konuma hatta galeriye eri\u015fim sa\u011flamay\u0131 neden ister ki?<\/p>\n\n\n\n

Ba\u015fta uygulama geli\u015ftiricilerinin kullan\u0131c\u0131lar\u0131n uygulamalar\u0131n\u0131 kullan\u0131rken talep ettikleri uygulama izinlerini neden istedi\u011fini, hangi ama\u00e7la bunlar\u0131 toplad\u0131\u011f\u0131n\u0131 ve nas\u0131l kullanaca\u011f\u0131n\u0131 konusunda \u015feffafl\u0131k beklendi.<\/p>\n\n\n\n

Burada dikkat \u00e7ekmesi gereken en \u00f6nemli ba\u015fl\u0131k, uygulaman\u0131n sahiplerinin elde ettikleri bu big datay\u0131 nas\u0131l kullanaca\u011f\u0131na dair net olmamas\u0131yd\u0131.<\/strong><\/p>\n\n\n\n

Amerika Birle\u015fik Devletleri\u2019nde mobil verilerin nas\u0131l toplanaca\u011f\u0131na ve hangi metodla i\u015flenece\u011fine dair federal bir yasa hen\u00fcz olmamakla birlikte eyalet d\u00fczeyinde ve \u00f6zel sekt\u00f6r baz\u0131nda \u00f6nemli d\u00fczenlemeler mevcut.<\/p>\n\n\n\n

\n

\u00c7ocuklar\u0131n \u00c7evrimi\u00e7i Gizlili\u011fini Koruma Yasas\u0131<\/a> (COPPA)<\/strong>, 13 ya\u015f alt\u0131ndaki \u00e7ocuklardan ki\u015fisel bilgi toplanmas\u0131n\u0131 ebeveyn onay\u0131na ba\u011fl\u0131yor, Kaliforniya T\u00fcketici Gizlili\u011fi Yasas\u0131<\/a> (CCPA)<\/strong>, Kaliforniya eyaletinin sakinlerine ki\u015fisel verilerine dilediklerinde eri\u015fme, verileri silme ve verilerin i\u015flenmesine izin vermekten vazge\u00e7me gibi dikkat \u00e7ekici haklar tan\u0131yor.<\/p>\n<\/blockquote>\n\n\n\n

\n

ABD\u2019de \u00f6nerilen Amerikan Gizlilik Haklar\u0131 Yasas\u0131<\/strong> tasar\u0131s\u0131, veri minimizasyonu, hedefli reklamlardan vazge\u00e7me hakk\u0131 ve ki\u015fisel verilere eri\u015fim, d\u00fczeltme, d\u0131\u015fa aktarma veya silme gibi haklar getirmeyi hedefliyor.<\/p>\n<\/blockquote>\n\n\n\n

Avrupa Birli\u011fi, mobil verilerin ak\u0131beti konusunda ABD\u2019den daha kapsaml\u0131 ve kat\u0131 d\u00fczenlemelere sahip.<\/p>\n\n\n\n

AB\u2019nin Genel Veri Koruma Y\u00f6netmeli\u011fi<\/a><\/strong> (GDPR) y\u00fcr\u00fcrl\u00fc\u011fe girdi ve ki\u015fisel verilerin i\u015flenmesinden \u00f6nce ilgili ki\u015fiden a\u00e7\u0131k r\u0131zan\u0131n al\u0131nmas\u0131n\u0131, veri sahiplerinin verilerine eri\u015fim sa\u011flanmas\u0131, verileri d\u00fczeltme imkan\u0131 sunulmas\u0131, verilerin istendi\u011finde silinmesi ve verileri ba\u015fka bir yere ta\u015f\u0131yabilme haklar\u0131n\u0131 garanti alt\u0131na almay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bug\u00fcnlerde pazarlama kavram\u0131n\u0131n ve eyleminin art\u0131k tek boyutta ilerlemedi\u011fini bilmek \u00f6nemli. Pazarlama i\u015fiyle u\u011fra\u015fanlar, t\u00fcketiciler hakk\u0131nda m\u00fcmk\u00fcn olan en fazla \u015feyi bilmeye \u00e7al\u0131\u015f\u0131yor ve onlardan elde edilecek her bilgi \u00e7ok de\u011ferli. Donan\u0131m\u0131n benzersiz kimlik numaras\u0131, uygulamay\u0131 kullan\u0131rken toplanan veriler, konum bilgileri ve donan\u0131m \u00f6zellikleri gibi parametreler pazarlama stratejilerinde s\u0131k\u00e7a kullan\u0131l\u0131yor. Bunlar\u0131n i\u00e7inde konum verisi, mobil…<\/p>\n","protected":false},"author":1,"featured_media":945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[183],"tags":[141,150,149,144,145,148,139,140,130,143,146,142,147],"class_list":["post-874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-big-data","tag-ccpa","tag-gdpr","tag-gizlilik-yasalari","tag-kisisel-veri-yonetimi","tag-kullanici-davranislari","tag-lokasyon-bazli-reklamlar","tag-mobil-pazarlama","tag-uygulama-izinleri","tag-uygulama-seffaflik","tag-veri-kullanim-kurallari","tag-veri-paylasimi","tag-veri-toplama-kurallari"],"yoast_head":"\n\u015eirketler mobil donan\u0131mlardan elde ettikleri verileri pazarlamada nas\u0131l kullan\u0131yor?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kaanugrasiz.com\/tr\/sirketler-verileri-pazarlamada-nasil-kullaniyor.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u015eirketler mobil donan\u0131mlardan elde ettikleri verileri pazarlamada nas\u0131l kullan\u0131yor?\" \/>\n<meta property=\"og:description\" content=\"Bug\u00fcnlerde pazarlama kavram\u0131n\u0131n ve eyleminin art\u0131k tek boyutta ilerlemedi\u011fini bilmek \u00f6nemli. Pazarlama i\u015fiyle u\u011fra\u015fanlar, t\u00fcketiciler hakk\u0131nda m\u00fcmk\u00fcn olan en fazla \u015feyi bilmeye \u00e7al\u0131\u015f\u0131yor ve onlardan elde edilecek her bilgi \u00e7ok de\u011ferli. Donan\u0131m\u0131n benzersiz kimlik numaras\u0131, uygulamay\u0131 kullan\u0131rken toplanan veriler, konum bilgileri ve donan\u0131m \u00f6zellikleri gibi parametreler pazarlama stratejilerinde s\u0131k\u00e7a kullan\u0131l\u0131yor. 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