{"id":3159,"date":"2026-04-20T07:00:00","date_gmt":"2026-04-20T04:00:00","guid":{"rendered":"https:\/\/www.kaanugrasiz.com\/tr\/?p=3159"},"modified":"2026-03-12T17:03:17","modified_gmt":"2026-03-12T14:03:17","slug":"sahne-ici-reklamlar","status":"publish","type":"post","link":"https:\/\/www.kaanugrasiz.com\/tr\/sahne-ici-reklamlar.html","title":{"rendered":"In-scene advertising: Reklamlar\u0131 hikayenin ak\u0131\u015f\u0131na uyumlu hale getirmek"},"content":{"rendered":"\n<p><strong>In-scene advertising,<\/strong> video formundaki bir i\u00e7eri\u011fin i\u00e7ine, \u00e7ekim bittikten sonra dijital olarak bir pazarlama \u00f6\u011fesi ekleme yakla\u015f\u0131m\u0131d\u0131r.<\/p>\n\n\n\n<p>Filmlerde, dizilerde, YouTube i\u00e7eriklerinde ve hatta m\u00fczik kliplerinde yayg\u0131n olarak kullan\u0131l\u0131r.<\/p>\n\n\n\n<p>\u00dcr\u00fcnlerin <strong>fiziksel olarak set ortam\u0131nda bulunma zorunlulu\u011funu ortadan kald\u0131rarak<\/strong> hem i\u00e7erik \u00fcreticisine hem de reklamverene<strong> reklamla ilgili daha kapsaml\u0131 kontrol imkan\u0131<\/strong> sunar.<\/p>\n\n\n\n<p>Videodaki <strong>reklam \u00f6\u011fesi defalarca d\u00fczenlenebilir<\/strong>. \u00d6rne\u011fin, ayn\u0131 sahne New York\u2019taki bir izleyiciye farkl\u0131, \u0130stanbul\u2019dakine farkl\u0131 markalarla g\u00f6sterilebilir. Bu da reklam\u0131n maliyetini d\u00fc\u015f\u00fcr\u00fcr hem de data etkili olmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p><strong>\u00dc\u00e7 payda\u015fa da avantaj sa\u011flar<\/strong>;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u00e7erik sahibi <strong>daha fazla gelir<\/strong> elde eder,<\/li>\n\n\n\n<li>\u0130zleyici<strong> kesintiye u\u011framayan ve rahats\u0131z etmeyen<\/strong> bir izleme deneyimi ya\u015far,<\/li>\n\n\n\n<li>Marka, <strong>i\u00e7eri\u011fin do\u011fal ak\u0131\u015f\u0131yla uyumlu<\/strong> \u015fekilde g\u00f6r\u00fcn\u00fcrl\u00fck yakalar.<\/li>\n<\/ul>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id3159_a28413-90 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id3159_a28413-90 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id3159_a28413-90 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id3159_a28413-90 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h3 class=\"wp-block-heading\">In-scene ads neden yayg\u0131nla\u015ft\u0131 ve avantajlar\u0131 neler?<\/h3>\n\n\n\n<p>Hangi mecrada olursa olsun, izleyiciler araya giren <strong>reklamlar\u0131 ya ge\u00e7iyor<\/strong> ya da <strong>reklam engelleyiciler kullanarak<\/strong> tamamen devre d\u0131\u015f\u0131 b\u0131rak\u0131yor.<\/p>\n\n\n\n<p>\u0130zleyiciler art\u0131k <strong>televizyon reklamlar\u0131na<\/strong> veya <strong>videoyu kesintiye u\u011fratan<\/strong> klasik dijital formatlara kar\u015f\u0131 duyars\u0131zla\u015farak bir t\u00fcr <strong>reklam k\u00f6rl\u00fc\u011f\u00fc<\/strong> geli\u015ftirdi.<\/p>\n\n\n\n<p>Bir ki\u015fi bir v<strong>ideo izlerken b\u00f6l\u00fcnmesinden ho\u015flanmad\u0131\u011f\u0131 i\u00e7in<\/strong> reklamc\u0131lar, mesaj\u0131n\u0131 <strong>do\u011fal ak\u0131\u015f\u0131n i\u00e7ine yerle\u015ftirme<\/strong>nin yollar\u0131n\u0131 aramaya ba\u015flad\u0131 ve ortaya \u00e7\u0131kan sonu\u00e7lardan biri <strong>sahne i\u00e7i reklamlar<\/strong> oldu.<\/p>\n\n\n\n<p>Reklamlar videoya \u00f6yle bir yerle\u015ftiriliyor ki, <strong>izleyici i\u00e7eri\u011fi t\u00fcketirken reklam\u0131 fark etmeden, sanki sahnenin orijinal bir par\u00e7as\u0131ym\u0131\u015f gibi<\/strong> g\u00f6r\u00fcyor.<\/p>\n\n\n\n<p>Sahne i\u00e7i reklamlar, <strong>ayn\u0131 sahne farkl\u0131 b\u00f6lgelerdeki izleyicilere farkl\u0131 markalar<\/strong> sunulabilir.<\/p>\n\n\n\n<p><strong>\u0130\u00e7erik bir kez \u00e7ekilir <\/strong>ve ayn\u0131 i\u00e7erik <strong>farkl\u0131 zamanlarda farkl\u0131 markalarla g\u00fcncellenerek<\/strong> s\u00fcrekli gelir \u00fcretmeye devam edebilir.<\/p>\n\n\n\n<p>Marka reklam\u0131n g\u00f6r\u00fcnme s\u00fcresini net olarak \u00f6l\u00e7ebilir, kampanya bitti\u011finde reklam dijital olarak sahneden kald\u0131r\u0131labilir veya ba\u015fka bir markayla de\u011fi\u015ftirilebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hikayenin ak\u0131\u015f\u0131yla uyumlu reklamlar<\/h3>\n\n\n\n<p>Klasik <strong>dijital reklamlar i\u00e7eri\u011fin \u00fczerinde<\/strong> yamal\u0131 gibi dururken, <strong>sahne i\u00e7i reklamlar hikayenin do\u011fal bir par\u00e7as\u0131 gibi<\/strong> davran\u0131r.<\/p>\n\n\n\n<p>Geli\u015fmi\u015f g\u00f6rsel efektler (VFX) sayesinde \u0131\u015f\u0131k, g\u00f6lge, renk ve perspektif ayarlar\u0131 yap\u0131larak reklam\u0131n i\u00e7erikle <strong>tam uyumlu<\/strong> olmas\u0131 sa\u011flan\u0131r.<\/p>\n\n\n\n<p>Sahne i\u00e7i reklam, <strong>izleyiciyi videodan kopar\u0131p ba\u015fka bir ekrana \/ mecraya y\u00f6nlendirmez<\/strong>, i\u00e7erikle birlikte akar gider.<\/p>\n\n\n\n<p>Reklam\u0131 <strong>ba\u011f\u0131ran bir detay olmaktan \u00e7\u0131kar\u0131p<\/strong> sahnenin ba\u011flam\u0131 i\u00e7inde var eder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-scene ads geleneksel dijital reklamc\u0131l\u0131kta neleri de\u011fi\u015ftirecek?<\/h3>\n\n\n\n<p>Videolar art\u0131k <strong>statik i\u00e7erikler olmaktan \u00e7\u0131k\u0131p, zamanla g\u00fcncellenebilen ve s\u00fcrekli aktif<\/strong> olan reklam alanlar\u0131na d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n<p><strong>\u0130zleme deneyimini kesintiye u\u011fratmayan<\/strong> (non-intrusive) reklamlar, izleyici taraf\u0131ndan \u00e7ok daha kolay kabul edilebilir hale geliyor.<\/p>\n\n\n\n<p>Eskiden reklamlar \u00e7ekim an\u0131nda sabitlenir ve video renderi o \u015fekilde al\u0131n\u0131rd\u0131. <\/p>\n\n\n\n<p>Sahne i\u00e7i reklamlar, bir videodaki bo\u015f duvar, sokak tabelas\u0131, billboard veya ekran gibi alanlar\u0131 video yay\u0131nland\u0131ktan sonra bile dijital olarak doldurmaya imkan tan\u0131yor.<\/p>\n\n\n\n<p>Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en b\u00fcy\u00fck avantaj\u0131, <strong>reklamlar\u0131n videolara \u00e7ekim bittikten sonra eklenebilmesi<\/strong>.<\/p>\n\n\n\n<p>B\u00f6ylece video reklamc\u0131l\u0131\u011f\u0131, klasik <em>i\u00e7eri\u011fi kesip reklam g\u00f6sterme<\/em> modelinden s\u0131yr\u0131lmaya ba\u015flayacak.<\/p>\n\n\n\n<p>YouTube ve benzeri platformlarda <strong>videonun kal\u0131c\u0131 ba\u011flant\u0131s\u0131 de\u011fi\u015fmeden<\/strong> videonun belirli k\u0131s\u0131mlar\u0131na yerle\u015ftirme yap\u0131lmas\u0131 b\u00fcy\u00fck bir f\u0131rsat.<\/p>\n\n\n\n<p><strong>Videonun kendisi de\u011fi\u015fmeden,<\/strong> sahne i\u00e7indeki reklam birimleri <strong>farkl\u0131 izleyicilerin ilgi alanlar\u0131na veya konumlar\u0131na g\u00f6re<\/strong> g\u00fcncellenebilir.<\/p>\n\n\n\n<p>Markalar reklamlar\u0131n\u0131 istedikleri an de\u011fi\u015ftirebilecek, g\u00fcncelleyebilecek veya farkl\u0131 kitlelere g\u00f6re uyarlayabilecek.<\/p>\n\n\n\n<p><strong>Videonun kendisinin bir reklam mecras\u0131 haline geldi\u011fi bu yeni ak\u0131m<\/strong>, hem streaming platformlar\u0131nda hem de kullan\u0131c\u0131 odakl\u0131 video a\u011flar\u0131nda \u00f6n\u00fcm\u00fczdeki y\u0131llar\u0131n standart modeli olacak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Native ve sahne i\u00e7i reklamlar aras\u0131ndaki farklar neler?<\/h3>\n\n\n\n<p>Her iki reklam t\u00fcr\u00fc de <strong>kullan\u0131c\u0131 deneyimini bozmamay\u0131<\/strong> hedefler ve  s\u0131kl\u0131kla birbiriyle kar\u0131\u015ft\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>\u0130ki modelin \u00e7al\u0131\u015fma mant\u0131\u011f\u0131 ve uyguland\u0131\u011f\u0131 alanlar tamamen farkl\u0131d\u0131r.<\/p>\n\n\n\n<p>Native reklamlar <strong>yay\u0131nland\u0131klar\u0131 platformun genel i\u00e7erik format\u0131na ve esteti\u011fine uyum sa\u011flayacak \u015fekilde<\/strong> haz\u0131rlanan reklamlard\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Haber sitelerindeki &#8220;sponsorlu makaleler&#8221;<\/li>\n\n\n\n<li>Blog yaz\u0131lar\u0131ndaki &#8220;markal\u0131 i\u00e7erikler&#8221;<\/li>\n\n\n\n<li>Sosyal medya ak\u0131\u015flar\u0131ndaki &#8220;sponsorlu i\u00e7erikler&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Reklam, <strong>platformun i\u00e7erik bi\u00e7imine benzer<\/strong>; ancak <strong>i\u00e7erikten ayr\u0131 bir &#8220;birim&#8221; olarak<\/strong> orada bulunur.<\/p>\n\n\n\n<p>Sahne i\u00e7i reklamlar <strong>do\u011frudan video i\u00e7eri\u011finin, yani sahnenin g\u00f6rsel dokusuna yerle\u015ftirilir<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bir film sahnesindeki billboard ya da afi\u015f<\/li>\n\n\n\n<li>Bir dizide g\u00f6r\u00fcnen kafe men\u00fcs\u00fc<\/li>\n\n\n\n<li>Bir Youtube videosundaki bo\u015f duvara eklenen tablo ya da etkinlik posteri<\/li>\n<\/ul>\n\n\n\n<p>Reklam, platform format\u0131na de\u011fil, <strong>sahnenin g\u00f6rsel ger\u00e7ekli\u011fine<\/strong> (\u0131\u015f\u0131k, g\u00f6lge, perspektif) uyum sa\u011flar.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes has-small-font-size\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><table class=\"has-fixed-layout\"><thead><tr><th>\u00d6zellik<\/th><th>Native<\/th><th>Sahne i\u00e7i<\/th><\/tr><\/thead><tbody><tr><td>Konumland\u0131rma<\/td><td>\u0130\u00e7erik ak\u0131\u015f\u0131n\u0131n i\u00e7inde ayr\u0131 bir i\u00e7erik olarak yer al\u0131r. <\/td><td>Videonun i\u00e7inde fiziksel bir unsur olarak yer al\u0131r.<\/td><\/tr><tr><td>G\u00f6rsel uyum<\/td><td>Platformun yaz\u0131 tipine, mizanpaj\u0131na ve tarz\u0131na uyum sa\u011flar. <\/td><td>Sahnenin \u0131\u015f\u0131\u011f\u0131na, derinli\u011fine ve hik\u00e2yenin g\u00f6rsel d\u00fcnyas\u0131na uyum sa\u011flar.<\/td><\/tr><tr><td>Etikeleme<\/td><td>Genellikle &#8220;Sponsorlu i\u00e7erik&#8221; veya &#8220;Reklam&#8221; ibaresini bariz ta\u015f\u0131r. <\/td><td>Hik\u00e2yenin bir par\u00e7as\u0131d\u0131r; izleme deneyimini b\u00f6lmeden sahneyle akar.<\/td><\/tr><tr><td>Deneyim<\/td><td>Kullan\u0131c\u0131 reklam\u0131 bir i\u00e7erik gibi &#8220;t\u00fcketir&#8221;.<\/td><td>\u0130zleyici reklam\u0131 sahnenin do\u011fal bir dekoru gibi &#8220;g\u00f6r\u00fcr&#8221;.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gelecekte &#8220;sahne i\u00e7i reklamlar&#8221;<\/h3>\n\n\n\n<p>Yapay zeka ajanlar\u0131, videolardaki bo\u015f duvarlar\u0131, panolar\u0131 veya ekranlar\u0131 otomatik olarak tespit ederek <strong>reklam yerle\u015ftirme s\u00fcrecini h\u0131zland\u0131r\u0131r<\/strong> ve <strong>reklam geli\u015ftirme maliyetleri d\u00fc\u015f\u00fcr\u00fcr<\/strong>.<\/p>\n\n\n\n<p>Streaming platformlar\u0131ndaki binlerce i\u00e7erik, bu teknoloji sayesinde y\u0131llar sonra bile yeniden reklam geliri elde edebilir hale gelecek.<\/p>\n\n\n\n<p>Her yerde reklam g\u00f6rmenin yaratt\u0131\u011f\u0131 kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 nedeniyle, <strong>art\u0131k \u00e7ok reklam g\u00f6stermek &#8220;out&#8221;, az ama etkisi y\u00fcksek do\u011fal reklamlar &#8220;in&#8221;.<\/strong><\/p>\n\n\n\n<p>In-scene advertising, <strong>izleyiciyi rahats\u0131z etmeden<\/strong> markay\u0131 do\u011fru konumland\u0131rma g\u00f6revini \u00fcstlenerek reklam d\u00fcnyas\u0131n\u0131n yeni kahraman\u0131 olmaya aday.<\/p>\n\n\n\n<p><strong>Referanslar ve ileri okuma&#8230;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/economictimes.indiatimes.com\/news\/new-updates\/ads-you-cant-skip-what-is-virtual-product-placement-and-how-its-changing-the-way-you-consume-ads-in-videos\/articleshow\/127941692.cms?from=mdr\" target=\"_blank\" rel=\"noreferrer noopener\">Ads you can\u2019t skip: What is virtual product placement and &#8230;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rembrand.com\/post\/the-future-of-advertising-is-already-here-how-in-scene-media-is-outperforming-traditional-ads\" target=\"_blank\" rel=\"noreferrer noopener\">How in-scene media is outperforming traditional ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rembrand.com\/post\/realizing-the-potential-of-enhanced-in-scene\" target=\"_blank\" rel=\"noreferrer noopener\">Realizing the potential of enhanced in-scene<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rembrand.com\/post\/the-success-symphony-a-leading-beauty-brands-triumph-with-enhanced-in-scene-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">A leading beauty brand&#8217;s triumph with enhanced in-scene advertising<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.mirriad.com\/5-creative-best-practices-for-in-content-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">5 Creative best practices for in-content advertising<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/councils\/forbestechcouncil\/2020\/05\/22\/the-power-of-product-placements-in-gaming-tapping-into-the-virtual-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">The power of product placements in gaming: Tapping into the virtual world<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/videoweek.com\/2023\/01\/23\/the-ins-and-outs-of-virtual-product-placement\/\" target=\"_blank\" rel=\"noreferrer noopener\">The ins and outs of virtual product placement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/reelmind.ai\/blog\/virtual-product-placement-ai-that-seamlessly-integrates-brands-into-existing-footage\" target=\"_blank\" rel=\"noreferrer noopener\">Virtual product placement: AI that seamlessly integrates brands into existing footage<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In-scene advertising, video formundaki bir i\u00e7eri\u011fin i\u00e7ine, \u00e7ekim bittikten sonra dijital olarak bir pazarlama \u00f6\u011fesi ekleme yakla\u015f\u0131m\u0131d\u0131r. Filmlerde, dizilerde, YouTube i\u00e7eriklerinde ve hatta m\u00fczik kliplerinde yayg\u0131n olarak kullan\u0131l\u0131r. \u00dcr\u00fcnlerin fiziksel olarak set ortam\u0131nda bulunma zorunlulu\u011funu ortadan kald\u0131rarak hem i\u00e7erik \u00fcreticisine hem de reklamverene reklamla ilgili daha kapsaml\u0131 kontrol imkan\u0131 sunar. Videodaki reklam \u00f6\u011fesi defalarca d\u00fczenlenebilir&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":3164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1532],"tags":[1525,504,1518,802,1528,386,1526,796,1524,1520,1527,1530,1529,1531,1522,1517,1519,1516,1523,1521],"class_list":["post-3159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama-2","tag-ai-reklamciligi","tag-dijital-pazarlama","tag-dijital-reklam","tag-hedef-kitle","tag-icerik-entegrasyonu","tag-icerik-pazarlamasi","tag-izleyici-deneyimi","tag-marka-bilinirligi","tag-marka-gorunurlugu","tag-product-placement","tag-reklam-donusumu","tag-reklam-inovasyonu","tag-reklam-olcumu","tag-reklam-stratejisi","tag-reklam-teknolojisi","tag-sahne-ici-reklam","tag-streaming-platformlari","tag-video-reklamciligi","tag-virtual-product-placement","tag-youtube-reklamlari"],"yoast_head":"<!-- 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Videodaki reklam \u00f6\u011fesi defalarca d\u00fczenlenebilir....","_links":{"self":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts\/3159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/comments?post=3159"}],"version-history":[{"count":6,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts\/3159\/revisions"}],"predecessor-version":[{"id":3167,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts\/3159\/revisions\/3167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/media\/3164"}],"wp:attachment":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/media?parent=3159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/categories?post=3159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/tags?post=3159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}