{"id":2172,"date":"2025-11-10T09:00:00","date_gmt":"2025-11-10T06:00:00","guid":{"rendered":"https:\/\/www.kaanugrasiz.com\/tr\/?p=2172"},"modified":"2025-11-20T13:40:18","modified_gmt":"2025-11-20T10:40:18","slug":"bilincalti-pazarlama","status":"publish","type":"post","link":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html","title":{"rendered":"Bilin\u00e7alt\u0131n\u0131 etkileyebilecek pazarlama aksiyonlar\u0131n\u0131 tasarlarken nelere dikkat edilmeli?"},"content":{"rendered":"\n<p><strong>R\u00fcyalara do\u011frudan \u00fcr\u00fcn yerle\u015ftirmeyi ba\u015farmak<\/strong> ve bilin\u00e7alt\u0131na \u201cgirmek\u201d kula\u011fa cazip gibi gelebilir, fakat bu i\u015fin belirli bir s\u0131n\u0131rlar\u0131n\u0131n olmamas\u0131, ciddi riskler ta\u015f\u0131mas\u0131 ve etik ba\u011flam\u0131 \u00fczerinde d\u00fc\u015f\u00fcn\u00fclmesi gereken en \u00f6nemli kriterler aras\u0131nda. Ucu bilin\u00e7alt\u0131na dayanan pazarlama faaliyetleri konusunda nelere dikkat edilmeli, birlikte bakal\u0131m.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id2172_d3a242-18 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id2172_d3a242-18 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id2172_d3a242-18 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id2172_d3a242-18 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<ul class=\"wp-block-list\">\n<li>Pratik olarak bu \u015feffafl\u0131kla ve <strong>a\u00e7\u0131k r\u0131za ilkelerini esas alarak<\/strong> ba\u015far\u0131labilir. Yani, kullan\u0131c\u0131y\u0131 ne i\u00e7in ve nas\u0131l hedefledi\u011finiz konusunda a\u00e7\u0131k\u00e7a bilgi vermek ve g\u00f6n\u00fcll\u00fc opt in (dahil olmay\u0131 se\u00e7mek) ve opt out (dahil olmamay\u0131 se\u00e7mek) se\u00e7enekleri sunmak ilk ad\u0131m.<\/li>\n\n\n\n<li><strong>Fayda odakl\u0131l\u0131k \u00f6ncelikli \u015fart<\/strong> olarak belirlenmeli. \u00d6rne\u011fin son kullan\u0131c\u0131ya uykudan \u00f6nce rahatlamas\u0131 i\u00e7in bir t\u00fcr i\u00e7erik sunuyorsan, bu i\u00e7erik kullan\u0131c\u0131ya \u00f6l\u00e7\u00fclebilir ve do\u011frudan faydaya odaklanmal\u0131. Yani subliminal y\u00f6ntemlerle ya da r\u0131zas\u0131 olmadan herhangi bir \u015feyi birinin kafas\u0131n\u0131n i\u00e7ine yerle\u015ftirmeye \u00e7al\u0131\u015fmak kesinlikle uzak durulmas\u0131 gereken davran\u0131\u015flar.<\/li>\n\n\n\n<li>Kullan\u0131lmas\u0131 planlanan her uygulama ve izlenmek istenen y\u00f6ntem <strong>ba\u011f\u0131ms\u0131z etik de\u011ferlendirmeden ge\u00e7irilmeli<\/strong>, olas\u0131 yararlar\u0131 ve zararlar\u0131 bilimsel verilerle desteklenmeli; \u00f6zellikle KVKK ve GDPR gibi ki\u015fisel verilerin korunmas\u0131yla ilgili yerel d\u00fczenlemelere tam uyum sa\u011flamal\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Onays\u0131z uygulamalar<strong> hukuki sorunlara ve etik sorgulamalara neden olacakt\u0131r<\/strong>, bunu g\u00f6zden ka\u00e7\u0131rmamak gerekli. Dolay\u0131s\u0131yla <strong>hedef, do\u011frudan r\u00fcyaya girmek de\u011fil de<\/strong> tutarl\u0131 bir \u015fekilde, do\u011fru zamanda ve duygusal ba\u011f kurmay\u0131 ba\u015fararak bilin\u00e7 alt\u0131nda olumlu bir itibar b\u0131rakmak olmal\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pazarlama-faaliyetleri-bir-markanin-itibarini-yerle-bir-edebilir-mi\">Pazarlama faaliyetleri bir markan\u0131n itibar\u0131n\u0131 yerle bir edebilir mi?<\/h3>\n\n\n\n<p><strong>\u0130tibar y\u00f6netimi<\/strong> burada pek \u00fczerinde durulmayan ve dikkat edilmeyen bir ba\u015fl\u0131k olmakla birlikte, pazarlama faaliyetini s\u00fcrd\u00fcren \u015firketin hedef kitlesinde yer alan t\u00fcketicileri manip\u00fclasyon etti\u011fine dair baz\u0131 iddialar\u0131yla y\u00fczle\u015fmesi, hem yasal sorunlara hem de markan\u0131n alg\u0131lanma bi\u00e7imini olumsuz etkileyecektir.<\/p>\n\n\n\n<p>Bu riski en aza indirmek i\u00e7in pilot uygulamalar y\u00fcr\u00fctmek iyi bir fikir olabilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00fc\u00e7\u00fck bir grupla \u015feffaf ve elde edilen verilerin kolayca \u00f6l\u00e7\u00fclebilece\u011fi deneyler y\u00fcr\u00fct\u00fcn<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n geri bildirimlerini aktif olarak takip edip ciddiye al\u0131n.<\/li>\n\n\n\n<li>Olumsuz bir etki g\u00f6r\u00fcld\u00fc\u011f\u00fcnde an\u0131nda m\u00fcdahale etmek i\u00e7in gerekli haz\u0131rl\u0131klar\u0131 yap\u0131n.<\/li>\n\n\n\n<li>K\u0131sa vadeli etkiye odaklanmak yerine t\u00fcketicinin i\u00e7 d\u00fcnyas\u0131na sayg\u0131 g\u00f6steren ve uzun vadede g\u00fcven in\u015fa etmeye odaklanan s\u00fcrd\u00fcr\u00fclebilir ve etik \u00e7\u00f6z\u00fcmler geli\u015ftirmenin yollar\u0131n\u0131 aray\u0131n.<\/li>\n<\/ul>\n\n\n\n<p>R\u00fcyanda g\u00f6rd\u00fc\u011f\u00fcn bir \u00fcr\u00fcn, pazarlaman\u0131n ba\u015far\u0131s\u0131n\u0131n dramatik bir g\u00f6stergesi olmas\u0131 bak\u0131m\u0131ndan cazip g\u00f6r\u00fcnen bir metafor. Fakat bir \u00fcr\u00fcn\u00fc bir t\u00fcketicinin r\u00fcyas\u0131nda g\u00f6stermeyi ba\u015farmak pazarlaman\u0131n nirvanas\u0131 m\u0131; biraz fazla iddial\u0131 g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n<p>Daha ger\u00e7ek\u00e7i olan \u00e7er\u00e7eve \u015fu; bir \u00fcr\u00fcn\u00fc r\u00fcyanda g\u00f6rmek markan\u0131n senin \u00fczerinde iz b\u0131rakt\u0131\u011f\u0131n\u0131n ve duygusal olarak markaya kar\u015f\u0131 derin hisler besledi\u011finin g\u00f6stergesi olabilir\u2026<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Bu serideki di\u011fer yaz\u0131lar<\/strong><\/p>\n\n\n\n\t\t\t<div class=\"wp-block-uagb-post-grid uagb-post-grid  uagb-post__image-position-background uagb-post__image-enabled uagb-block-e051ae43     uagb-post__items uagb-post__columns-3 is-grid uagb-post__columns-tablet-2 uagb-post__columns-mobile-1 uagb-post__equal-height\" data-total=\"1\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Bilin\u00e7alt\u0131n\u0131 etkileyebilecek pazarlama aksiyonlar\u0131n\u0131 tasarlarken nelere dikkat edilmeli?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<time datetime=\"2025-11-10T09:00:00+03:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t10 Kas\u0131m 2025\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-1024x683.webp 1024w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-300x200.webp 300w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-768x512.webp 768w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-1536x1024.webp 1536w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t<a class=\"uagb-post__link-complete-box\" href=\"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.kaanugrasiz.com\/tr\/ruyalarda-bulusmak.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\">T\u00fcketiciyle \u201cr\u00fcyalar\u0131nda bulu\u015fmak\u201d<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<time datetime=\"2025-11-10T08:00:00+03:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t10 Kas\u0131m 2025\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kaanugrasiz.com\/tr\/ruyalarda-bulusmak.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/Tuketiciyle-ruyalarda-bulusmak-1024x683.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/Tuketiciyle-ruyalarda-bulusmak-1024x683.webp 1024w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/Tuketiciyle-ruyalarda-bulusmak-300x200.webp 300w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/Tuketiciyle-ruyalarda-bulusmak-768x512.webp 768w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/Tuketiciyle-ruyalarda-bulusmak-1536x1024.webp 1536w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/Tuketiciyle-ruyalarda-bulusmak.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t<a class=\"uagb-post__link-complete-box\" href=\"https:\/\/www.kaanugrasiz.com\/tr\/ruyalarda-bulusmak.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.kaanugrasiz.com\/tr\/ruyada-urun-gormek.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Pazarlaman\u0131n nirvanas\u0131: R\u00fcyada &#8220;\u00fcr\u00fcn&#8221; g\u00f6rmek<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<time datetime=\"2025-11-10T07:00:00+03:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t10 Kas\u0131m 2025\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kaanugrasiz.com\/tr\/ruyada-urun-gormek.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/10\/Pazarlamanin-nirvanasi-Ruyada-urun-gormek-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/10\/Pazarlamanin-nirvanasi-Ruyada-urun-gormek-1024x576.webp 1024w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/10\/Pazarlamanin-nirvanasi-Ruyada-urun-gormek-300x169.webp 300w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/10\/Pazarlamanin-nirvanasi-Ruyada-urun-gormek-768x432.webp 768w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/10\/Pazarlamanin-nirvanasi-Ruyada-urun-gormek-1536x864.webp 1536w, https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/10\/Pazarlamanin-nirvanasi-Ruyada-urun-gormek.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t<a class=\"uagb-post__link-complete-box\" href=\"https:\/\/www.kaanugrasiz.com\/tr\/ruyada-urun-gormek.html\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>R\u00fcyalara do\u011frudan \u00fcr\u00fcn yerle\u015ftirmeyi ba\u015farmak ve bilin\u00e7alt\u0131na \u201cgirmek\u201d kula\u011fa cazip gibi gelebilir, fakat bu i\u015fin belirli bir s\u0131n\u0131rlar\u0131n\u0131n olmamas\u0131, ciddi riskler ta\u015f\u0131mas\u0131 ve etik ba\u011flam\u0131 \u00fczerinde d\u00fc\u015f\u00fcn\u00fclmesi gereken en \u00f6nemli kriterler aras\u0131nda. Ucu bilin\u00e7alt\u0131na dayanan pazarlama faaliyetleri konusunda nelere dikkat edilmeli, birlikte bakal\u0131m. Onays\u0131z uygulamalar hukuki sorunlara ve etik sorgulamalara neden olacakt\u0131r, bunu g\u00f6zden ka\u00e7\u0131rmamak&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[539],"tags":[731,710,737,724,733,32,128,727,616,608,730,734,729,723,736,738,88],"class_list":["post-2172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-bilincalti-etkisi","tag-duygusal-bag","tag-etik-degerlendirme","tag-etik-pazarlama","tag-fayda-odakli-icerik","tag-itibar-yonetimi","tag-kullanici-deneyimi","tag-kullanici-guveni","tag-manipulasyon","tag-marka-itibari","tag-opt-in-opt-out","tag-pilot-uygulamalar","tag-ruya-pazarlamasi","tag-ruyalarda-bulusmak","tag-seffaflik-ilkesi","tag-surdurulebilir-pazarlama","tag-tuketici-davranisi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bilin\u00e7alt\u0131n\u0131 hedefleyen pazarlamada nelere dikkat edilmeli?<\/title>\n<meta name=\"description\" content=\"Bilin\u00e7alt\u0131na y\u00f6nelik pazarlama yap\u0131lmal\u0131 m\u0131; buna kalk\u0131\u015fmadan \u00f6nce nelere dikkat edilmeli ve bilin\u00e7alt\u0131 pazarlamas\u0131 ne gibi etik sorunlar ta\u015f\u0131yor?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilin\u00e7alt\u0131n\u0131 hedefleyen pazarlamada nelere dikkat edilmeli?\" \/>\n<meta property=\"og:description\" content=\"Bilin\u00e7alt\u0131na y\u00f6nelik pazarlama yap\u0131lmal\u0131 m\u0131; buna kalk\u0131\u015fmadan \u00f6nce nelere dikkat edilmeli ve bilin\u00e7alt\u0131 pazarlamas\u0131 ne gibi etik sorunlar ta\u015f\u0131yor?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html\" \/>\n<meta property=\"og:site_name\" content=\"Pazarlama ve marka ileti\u015fimi blogu - Kaan U\u011fras\u0131z\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-10T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T10:40:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kaan U\u011fras\u0131z\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaan U\u011fras\u0131z\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html\"},\"author\":{\"name\":\"Kaan U\u011fras\u0131z\",\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/#\\\/schema\\\/person\\\/c03ebfb2409df5381cad2561495a437e\"},\"headline\":\"Bilin\u00e7alt\u0131n\u0131 etkileyebilecek pazarlama aksiyonlar\u0131n\u0131 tasarlarken nelere dikkat edilmeli?\",\"datePublished\":\"2025-11-10T06:00:00+00:00\",\"dateModified\":\"2025-11-20T10:40:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html\"},\"wordCount\":555,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/#\\\/schema\\\/person\\\/c03ebfb2409df5381cad2561495a437e\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp\",\"keywords\":[\"bilin\u00e7alt\u0131 etkisi\",\"duygusal ba\u011f\",\"etik de\u011ferlendirme\",\"etik pazarlama\",\"fayda odakl\u0131 i\u00e7erik\",\"itibar y\u00f6netimi\",\"kullan\u0131c\u0131 deneyimi\",\"kullan\u0131c\u0131 g\u00fcveni\",\"manip\u00fclasyon\",\"marka itibar\u0131\",\"opt in opt out\",\"pilot uygulamalar\",\"r\u00fcya pazarlamas\u0131\",\"r\u00fcyalarda bulu\u015fmak\",\"\u015feffafl\u0131k ilkesi\",\"s\u00fcrd\u00fcr\u00fclebilir pazarlama\",\"t\u00fcketici davran\u0131\u015f\u0131\"],\"articleSection\":[\"Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html\",\"url\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html\",\"name\":\"Bilin\u00e7alt\u0131n\u0131 hedefleyen pazarlamada nelere dikkat edilmeli?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp\",\"datePublished\":\"2025-11-10T06:00:00+00:00\",\"dateModified\":\"2025-11-20T10:40:18+00:00\",\"description\":\"Bilin\u00e7alt\u0131na y\u00f6nelik pazarlama yap\u0131lmal\u0131 m\u0131; buna kalk\u0131\u015fmadan \u00f6nce nelere dikkat edilmeli ve bilin\u00e7alt\u0131 pazarlamas\u0131 ne gibi etik sorunlar ta\u015f\u0131yor?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html#primaryimage\",\"url\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp\",\"contentUrl\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/bilincalti-pazarlama.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bilin\u00e7alt\u0131n\u0131 etkileyebilecek pazarlama aksiyonlar\u0131n\u0131 tasarlarken nelere dikkat edilmeli?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/\",\"name\":\"Brand Monday TR\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/#\\\/schema\\\/person\\\/c03ebfb2409df5381cad2561495a437e\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/#\\\/schema\\\/person\\\/c03ebfb2409df5381cad2561495a437e\",\"name\":\"Kaan U\u011fras\u0131z\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-cropped-kaanugrasiz-logo-gold.webp\",\"url\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-cropped-kaanugrasiz-logo-gold.webp\",\"contentUrl\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-cropped-kaanugrasiz-logo-gold.webp\",\"width\":512,\"height\":512,\"caption\":\"Kaan U\u011fras\u0131z\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-cropped-kaanugrasiz-logo-gold.webp\"},\"description\":\"Yakla\u015f\u0131k 20 y\u0131ll\u0131k deneyime sahip bir pazarlama ileti\u015fimi profesyoneliyim ve \u00e7e\u015fitli formatlarda nitelikli, anlaml\u0131 ve etkili i\u00e7erikler \u00fcretip yay\u0131nlamaya odaklan\u0131yorum. Bir bireyin veya kurulu\u015fun \u00e7evresiyle uyumlu, d\u00fczenli ve anla\u015f\u0131l\u0131r bir ileti\u015fim kurmas\u0131, mevcut ili\u015fkileri g\u00fc\u00e7lendirmesi ve yeni ili\u015fkiler kurmas\u0131 i\u00e7in gereken t\u00fcm ara\u00e7lar\u0131 s\u0131f\u0131rdan geli\u015ftirebilir ve bu ama\u00e7la yol g\u00f6sterici haritalar olu\u015fturabilirim.\",\"sameAs\":[\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\",\"https:\\\/\\\/instagram.com\\\/kaanugrasiz\",\"https:\\\/\\\/linkedin.com\\\/in\\\/kaanugrasiz\"],\"url\":\"https:\\\/\\\/www.kaanugrasiz.com\\\/tr\\\/author\\\/travego\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bilin\u00e7alt\u0131n\u0131 hedefleyen pazarlamada nelere dikkat edilmeli?","description":"Bilin\u00e7alt\u0131na y\u00f6nelik pazarlama yap\u0131lmal\u0131 m\u0131; buna kalk\u0131\u015fmadan \u00f6nce nelere dikkat edilmeli ve bilin\u00e7alt\u0131 pazarlamas\u0131 ne gibi etik sorunlar ta\u015f\u0131yor?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html","og_locale":"tr_TR","og_type":"article","og_title":"Bilin\u00e7alt\u0131n\u0131 hedefleyen pazarlamada nelere dikkat edilmeli?","og_description":"Bilin\u00e7alt\u0131na y\u00f6nelik pazarlama yap\u0131lmal\u0131 m\u0131; buna kalk\u0131\u015fmadan \u00f6nce nelere dikkat edilmeli ve bilin\u00e7alt\u0131 pazarlamas\u0131 ne gibi etik sorunlar ta\u015f\u0131yor?","og_url":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html","og_site_name":"Pazarlama ve marka ileti\u015fimi blogu - Kaan U\u011fras\u0131z","article_published_time":"2025-11-10T06:00:00+00:00","article_modified_time":"2025-11-20T10:40:18+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp","type":"image\/webp"}],"author":"Kaan U\u011fras\u0131z","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Kaan U\u011fras\u0131z","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html#article","isPartOf":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html"},"author":{"name":"Kaan U\u011fras\u0131z","@id":"https:\/\/www.kaanugrasiz.com\/tr\/#\/schema\/person\/c03ebfb2409df5381cad2561495a437e"},"headline":"Bilin\u00e7alt\u0131n\u0131 etkileyebilecek pazarlama aksiyonlar\u0131n\u0131 tasarlarken nelere dikkat edilmeli?","datePublished":"2025-11-10T06:00:00+00:00","dateModified":"2025-11-20T10:40:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html"},"wordCount":555,"commentCount":0,"publisher":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/#\/schema\/person\/c03ebfb2409df5381cad2561495a437e"},"image":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html#primaryimage"},"thumbnailUrl":"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp","keywords":["bilin\u00e7alt\u0131 etkisi","duygusal ba\u011f","etik de\u011ferlendirme","etik pazarlama","fayda odakl\u0131 i\u00e7erik","itibar y\u00f6netimi","kullan\u0131c\u0131 deneyimi","kullan\u0131c\u0131 g\u00fcveni","manip\u00fclasyon","marka itibar\u0131","opt in opt out","pilot uygulamalar","r\u00fcya pazarlamas\u0131","r\u00fcyalarda bulu\u015fmak","\u015feffafl\u0131k ilkesi","s\u00fcrd\u00fcr\u00fclebilir pazarlama","t\u00fcketici davran\u0131\u015f\u0131"],"articleSection":["Pazarlama"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html","url":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html","name":"Bilin\u00e7alt\u0131n\u0131 hedefleyen pazarlamada nelere dikkat edilmeli?","isPartOf":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html#primaryimage"},"image":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html#primaryimage"},"thumbnailUrl":"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp","datePublished":"2025-11-10T06:00:00+00:00","dateModified":"2025-11-20T10:40:18+00:00","description":"Bilin\u00e7alt\u0131na y\u00f6nelik pazarlama yap\u0131lmal\u0131 m\u0131; buna kalk\u0131\u015fmadan \u00f6nce nelere dikkat edilmeli ve bilin\u00e7alt\u0131 pazarlamas\u0131 ne gibi etik sorunlar ta\u015f\u0131yor?","breadcrumb":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html#primaryimage","url":"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp","contentUrl":"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.kaanugrasiz.com\/tr\/bilincalti-pazarlama.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/www.kaanugrasiz.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Bilin\u00e7alt\u0131n\u0131 etkileyebilecek pazarlama aksiyonlar\u0131n\u0131 tasarlarken nelere dikkat edilmeli?"}]},{"@type":"WebSite","@id":"https:\/\/www.kaanugrasiz.com\/tr\/#website","url":"https:\/\/www.kaanugrasiz.com\/tr\/","name":"Brand Monday TR","description":"","publisher":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/#\/schema\/person\/c03ebfb2409df5381cad2561495a437e"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kaanugrasiz.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":["Person","Organization"],"@id":"https:\/\/www.kaanugrasiz.com\/tr\/#\/schema\/person\/c03ebfb2409df5381cad2561495a437e","name":"Kaan U\u011fras\u0131z","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2026\/02\/cropped-cropped-kaanugrasiz-logo-gold.webp","url":"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2026\/02\/cropped-cropped-kaanugrasiz-logo-gold.webp","contentUrl":"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2026\/02\/cropped-cropped-kaanugrasiz-logo-gold.webp","width":512,"height":512,"caption":"Kaan U\u011fras\u0131z"},"logo":{"@id":"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2026\/02\/cropped-cropped-kaanugrasiz-logo-gold.webp"},"description":"Yakla\u015f\u0131k 20 y\u0131ll\u0131k deneyime sahip bir pazarlama ileti\u015fimi profesyoneliyim ve \u00e7e\u015fitli formatlarda nitelikli, anlaml\u0131 ve etkili i\u00e7erikler \u00fcretip yay\u0131nlamaya odaklan\u0131yorum. Bir bireyin veya kurulu\u015fun \u00e7evresiyle uyumlu, d\u00fczenli ve anla\u015f\u0131l\u0131r bir ileti\u015fim kurmas\u0131, mevcut ili\u015fkileri g\u00fc\u00e7lendirmesi ve yeni ili\u015fkiler kurmas\u0131 i\u00e7in gereken t\u00fcm ara\u00e7lar\u0131 s\u0131f\u0131rdan geli\u015ftirebilir ve bu ama\u00e7la yol g\u00f6sterici haritalar olu\u015fturabilirim.","sameAs":["https:\/\/www.kaanugrasiz.com\/tr","https:\/\/instagram.com\/kaanugrasiz","https:\/\/linkedin.com\/in\/kaanugrasiz"],"url":"https:\/\/www.kaanugrasiz.com\/tr\/author\/travego"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp",1920,1280,false],"thumbnail":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-150x150.webp",150,150,true],"medium":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-300x200.webp",300,200,true],"medium_large":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-768x512.webp",768,512,true],"large":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-1024x683.webp",1024,683,true],"1536x1536":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz-1536x1024.webp",1536,1024,true],"2048x2048":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp",1920,1280,false],"web-stories-poster-portrait":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp",640,427,false],"web-stories-publisher-logo":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp",96,64,false],"web-stories-thumbnail":["https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/11\/bilincalti-pazarlama-yaparken-nelere-dikkat-etmeliyiz.webp",150,100,false]},"uagb_author_info":{"display_name":"Kaan U\u011fras\u0131z","author_link":"https:\/\/www.kaanugrasiz.com\/tr\/author\/travego"},"uagb_comment_info":0,"uagb_excerpt":"R\u00fcyalara do\u011frudan \u00fcr\u00fcn yerle\u015ftirmeyi ba\u015farmak ve bilin\u00e7alt\u0131na \u201cgirmek\u201d kula\u011fa cazip gibi gelebilir, fakat bu i\u015fin belirli bir s\u0131n\u0131rlar\u0131n\u0131n olmamas\u0131, ciddi riskler ta\u015f\u0131mas\u0131 ve etik ba\u011flam\u0131 \u00fczerinde d\u00fc\u015f\u00fcn\u00fclmesi gereken en \u00f6nemli kriterler aras\u0131nda. Ucu bilin\u00e7alt\u0131na dayanan pazarlama faaliyetleri konusunda nelere dikkat edilmeli, birlikte bakal\u0131m. Onays\u0131z uygulamalar hukuki sorunlara ve etik sorgulamalara neden olacakt\u0131r, bunu g\u00f6zden ka\u00e7\u0131rmamak...","_links":{"self":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts\/2172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/comments?post=2172"}],"version-history":[{"count":3,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts\/2172\/revisions"}],"predecessor-version":[{"id":2182,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts\/2172\/revisions\/2182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/media\/2173"}],"wp:attachment":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/media?parent=2172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/categories?post=2172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/tags?post=2172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}