{"id":1301,"date":"2024-05-29T07:00:00","date_gmt":"2024-05-29T04:00:00","guid":{"rendered":"https:\/\/www.kaanugrasiz.com\/tr\/?p=1301"},"modified":"2025-10-06T10:39:42","modified_gmt":"2025-10-06T07:39:42","slug":"mercedes-benz-kurumsal-kimlik","status":"publish","type":"post","link":"https:\/\/www.kaanugrasiz.com\/tr\/mercedes-benz-kurumsal-kimlik.html","title":{"rendered":"Mercedes-Benz kurumsal ileti\u015fimini nas\u0131l s\u00fcrd\u00fcr\u00fcyor?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Otomotiv pazar\u0131 d\u00fcnyada \u00e7ok b\u00fcy\u00fck bir ekonomik g\u00fcce ve \u00f6neme sahip ve \u00fcretim d\u00fcnyan\u0131n farkl\u0131 yerlerinde yap\u0131l\u0131yor olsa da <strong>marka, pazarlama ve kurumsal ileti\u015fim k\u00fcresel olarak hem b\u00fct\u00fcnc\u00fcl hem de \u00f6zele odaklanan bir yakla\u015f\u0131m yakalamak zorunda.<\/strong><\/h2>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id1301_5cd5e5-8b .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id1301_5cd5e5-8b .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id1301_5cd5e5-8b .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id1301_5cd5e5-8b .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l \u00f6ncesine kadar otomotiv pazar\u0131 Avrupa ve Kuzey Amerika\u2019daki belli ba\u015fl\u0131 \u00fcreticilere odaklanm\u0131\u015fken, elektrikli ve hibrit otomobillerin hayat\u0131m\u0131za giri\u015fiyle birlikte \u00c7in de kendinden s\u00f6z ettirmeye ba\u015flad\u0131.<\/p>\n\n\n\n<p>Art\u0131k<strong> pazarda var olmak isteyen markalar farkl\u0131la\u015fmak, m\u00fc\u015fterilere rakiplerinin sunmad\u0131\u011f\u0131 bir \u015feyler sunmak ve kurumsal ileti\u015fimlerini de\u011fi\u015fmekte olan jenerasyonun beklentilerine uygun \u015fekilde g\u00fcncellemek zorunda.<\/strong><\/p>\n\n\n\n<p>Mercedes-Benz markas\u0131n\u0131 <strong>l\u00fcks ve teknoloji ile ili\u015fkilendirme<\/strong>mizin temel sebebi de markan\u0131n <strong>tutarl\u0131<\/strong> \u015fekilde y\u00fcr\u00fctt\u00fc\u011f\u00fc ileti\u015fiminden kaynaklan\u0131yor.\u00a0 Bu ileti\u015fimin ise \u00e7e\u015fitli hediyeliklerden, bas\u0131n b\u00fcltenlerinden, \u00fccretsiz s\u00fcr\u00fc\u015f etkinliklerinden ve k\u0131sa seyahatleri kapsayan y\u00fczeysel bir yakla\u015f\u0131mdan ibaret olmad\u0131\u011f\u0131 konusunda san\u0131r\u0131m hepimiz hemfikiriz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Yolda olma halini ilgilendiren inovasyonu \u00f6n planda tutmak<\/strong><\/h3>\n\n\n\n<p>Mercedes-Benz gibi b\u00fcy\u00fck bir markan\u0131n art\u0131k yaln\u0131zca otomotiv sekt\u00f6r\u00fcn\u00fcn bug\u00fcn\u00fcne i\u015f yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmek ufkumuzun biraz dar oldu\u011funa i\u015faret eder.<\/p>\n\n\n\n<p>Elektrikli ve kendi kendine giden ara\u00e7lar\u0131n yayg\u0131nla\u015fmaya ba\u015flamas\u0131, otonom s\u00fcr\u00fc\u015f deneyimlerinin ve \u00f6zellikle de yapay zekan\u0131n geli\u015fmesiyle birlikte y\u00fckselen ak\u0131ll\u0131 tasar\u0131mlar, markalar\u0131 e\u011fer gelecekte de var olmak istiyorlarsa\u00a0 modern d\u00fcnyaya farkl\u0131 yollardan uyum sa\u011flamas\u0131n\u0131 zorunlu k\u0131l\u0131yor.<\/p>\n\n\n\n<p>\u00d6zellikle <strong>s\u00fcrd\u00fcr\u00fclebilirlikten ve \u00e7evre bilincinden bir \u00e7ok \u015feyden daha \u00e7ok fazla s\u00f6z etti\u011fimiz \u015fu g\u00fcnlerde<\/strong>, Mercedes-Benz\u2019in elektrikli ara\u00e7lar ko\u0131nusunda da kendi sekt\u00f6r\u00fc i\u00e7inde liderlik hedefinin oldu\u011fu a\u00e7\u0131k.<\/p>\n\n\n\n<p>\u00d6rne\u011fin g\u00f6receli olarak yak\u0131n zamanda hayat\u0131m\u0131za giren EQ serisi otomobillerin insanlar\u0131n hayat\u0131na giri\u015fi ile ilgili s\u00fcrd\u00fcr\u00fclen pazarlama faaliyetlerinde kullan\u0131lan \u00e7evre dostu ve l\u00fcks kavramlar\u0131n\u0131n uzand\u0131\u011f\u0131 nokta, geleneksel yak\u0131tlar\u0131 kullanan ara\u00e7lar\u0131 kullanmam\u0131zla<strong> yaratt\u0131\u011f\u0131m\u0131z \u00e7evresel etkiyi azaltmaya y\u00f6nelik bir yakla\u015f\u0131m<\/strong>a do\u011fru gidiyor.<\/p>\n\n\n\n<p>Markan\u0131n odakland\u0131\u011f\u0131 bu nokta hayatlar\u0131n\u0131n i\u00e7inde hareket halinde olan insanlara hem hareket \u00f6zg\u00fcrl\u00fc\u011f\u00fc sa\u011flamay\u0131 hem de bunu yaparken \u00e7evre ile ilgili endi\u015feler ta\u015f\u0131yan insanlara \u00e7evreye zarar vermeden bu i\u015fi yapabileceklerini anlatmalar\u0131 y\u00f6n\u00fcnden dikkat \u00e7ekici.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Otomotiv sekt\u00f6r\u00fcnde \u00e7ok y\u00f6nl\u00fc bir ileti\u015fim<\/strong><\/h3>\n\n\n\n<p>Otomotiv <strong>&nbsp;outdoor ve TV reklamlar\u0131na fazlaca s\u0131rt\u0131n\u0131 dayam\u0131\u015f bir sekt\u00f6rd\u00fc<\/strong> ve jenerasyonla birlikte t\u00fcketime y\u00f6nelik anlay\u0131\u015flar\u0131n da&nbsp; de\u011fi\u015fmesi, insanlar\u0131n yer ald\u0131klar\u0131 mecralar\u0131n farkl\u0131la\u015fmas\u0131 hatta t\u00fcketicilerin sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerden beklentilerinin de\u011fi\u015fimiyle i\u015flek bir caddeye yeni bir otomobilin posterini asmak ya da televizyonlarda \u00fcnl\u00fc insanlar\u0131n oynad\u0131\u011f\u0131 pahal\u0131 reklam filmleri \u00e7evirmek biraz s\u0131k\u0131c\u0131 g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n<p>Epey uzun bir s\u00fcredir Mercedes-Benz\u2019i sosyal medya kanallar\u0131nda olduk\u00e7a aktif g\u00f6r\u00fcyorum ki bu da, markan\u0131n yeni <strong>jenerasyona ula\u015fmak i\u00e7in \u00e7ok y\u00f6nl\u00fc bir ileti\u015fimi benimsedi\u011finin en b\u00fcy\u00fck g\u00f6stergesi<\/strong>.<\/p>\n\n\n\n<p>Sosyal medyaya y\u00f6nelik stratejilerin k\u0131sa ve uzun vadeli olarak planland\u0131\u011f\u0131 yakalanan etkile\u015fimlerden \u00f6l\u00e7\u00fclebilir halde ve bu stratejinin i\u00e7inde interaktif deneyimlerin yer almas\u0131 markan\u0131n insanlara temas etmesini sa\u011flayan \u00f6nemli bir \u00f6zellik.<\/p>\n\n\n\n<p>Bu yakla\u015f\u0131m i\u00e7inde <em>ya\u015fama dair<\/em> pek \u00e7ok farkl\u0131 alanda i\u00e7erik \u00fcreten ki\u015fiyle ortakla\u015fa markal\u0131 i\u00e7erik \u00fcretmek \u00f6nemli bir yer tutuyor. Bu sayede Mercedes-Benz yaln\u0131zca p\u00fcr\u00fczs\u00fcz bir otoyolda\u00a0 son s\u00fcrat giden l\u00fcks ve teknolojik bir otomobil de\u011fil, i\u015fi yemek pi\u015firmek olan bir a\u015f\u00e7\u0131n\u0131n pop\u00fcler bir pazardan yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015fi y\u00fckledi\u011fi bir \u015fehir otomobili, \u015fehrin dar sokaklar\u0131nda ekmek da\u011f\u0131tan bir f\u0131r\u0131nc\u0131n\u0131n ticari arac\u0131, gen\u00e7 yeti\u015fkin bir m\u00fchendisin ailesiyle birlikte \u00e7\u0131kt\u0131\u011f\u0131 hafta sonu tatilinde kulland\u0131\u011f\u0131 orta b\u00fcy\u00fckl\u00fckte bir sedan olarak g\u00f6r\u00fcn\u00fcyor ve asl\u0131nda b\u00f6yle g\u00f6r\u00fcnmekteki tek amac\u0131 markan\u0131n g\u00fcnl\u00fck ya\u015fam\u0131m\u0131z\u0131n bir par\u00e7as\u0131 oldu\u011funu g\u00f6stermek.<\/p>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde <strong>bir otomobil sat\u0131n almak yaln\u0131zca bir ara\u00e7 edinme s\u00fcreci de\u011fil<\/strong>, trafikte ge\u00e7irdi\u011fimiz zaman\u0131n \u00e7oklu\u011fundan i\u00e7inde bulundu\u011fumuz \u00e7evrenin gereklerine ba\u011fl\u0131 olarak bir<strong> ya\u015fam tarz\u0131 ifadesi hatta marka ba\u011fl\u0131l\u0131\u011f\u0131 ile ba\u011flant\u0131l\u0131.<\/strong> Bu nedenle pek \u00e7o\u011fumuzun ayl\u0131k \/ y\u0131ll\u0131k elde etti\u011fi gelire k\u0131yasla epey y\u00fcksek ka\u00e7an bir otomobili almadan \u00f6nce m\u00fcmk\u00fcn oldu\u011fu kadar \u00e7ok deneyime sahip olmay\u0131 istemek \/ ve bunu oturdu\u011fumuz yerden yapmay\u0131 ba\u015farmak, ka\u00e7\u0131n\u0131lmaz bir t\u00fcketici davran\u0131\u015f\u0131.<\/p>\n\n\n\n<p>Mercedes-Benz\u2019in sat\u0131\u015f \u00f6ncesinde sundu\u011fu s\u00fcr\u00fc\u015f etkinlikleri hatta VR \/ AR teknolojileriyle g\u00fc\u00e7lendirilmi\u015f\u00a0 interaktif deneyimler t\u00fcketicilere \u00fcr\u00fcnleri tan\u0131mak i\u00e7in sunulan yerinde bir se\u00e7enek.\u00a0 B\u00f6ylece t\u00fcketicinin g\u00f6z\u00fcnde\u00a0 markan\u0131n kendisine de\u011fer verdi\u011fi izlenimi ve marka ile olan ba\u011flant\u0131lar g\u00fc\u00e7lendirilmektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0130leti\u015fim ve marka sadakati aras\u0131ndaki ba\u011f<\/strong><\/h3>\n\n\n\n<p>Mercedes-Benz, \u00fcr\u00fcnleri vas\u0131tas\u0131yla g\u00fcven olu\u015fturmu\u015f ve marka sadakatini yakalam\u0131\u015f bir marka ve bunun kolay bir \u015fekilde in\u015fa edilmedi\u011fini g\u00f6zard\u0131 etmemek gerekli.\u00a0<\/p>\n\n\n\n<p><strong>Prestij ve kalite alg\u0131s\u0131 \u00fczerine yap\u0131lan yat\u0131r\u0131mlar markan\u0131n en de\u011ferli varl\u0131klar\u0131.<\/strong> Bu varl\u0131klar\u0131 s\u00fcrd\u00fcrmek ve de\u011ferini de artt\u0131rman\u0131n en \u00f6nemli yollar\u0131ndan birisi do\u011fru ileti\u015fim taktiklerini kullanarak marka de\u011ferini, markan\u0131n vizyonunu ve misyonunu olmas\u0131 gerekti\u011fi gibi ileterek <strong>t\u00fcketiciye g\u00fcven vermek<\/strong>.<\/p>\n\n\n\n<p>\u0130ster s\u0131f\u0131r kilometre olsun ister ikinci el, m\u00fc\u015fteri bir Mercedes-Benz ald\u0131\u011f\u0131nda\u00a0 yaln\u0131zca y\u00fcksek kaliteli, iyi donan\u0131m \u00f6zelliklerine sahip ve g\u00fcvenilir bir otomobil almakla kalmaz, ayn\u0131 zamanda bir<strong> stat\u00fc ile prestijli bir g\u00f6r\u00fcn\u00fcm<\/strong>\u00fc de sat\u0131n alm\u0131\u015f olur.<\/p>\n\n\n\n<p><strong>Marka ile t\u00fcketici aras\u0131ndaki ili\u015fkinin kurulma \u015fekli<\/strong>\u00a0 yaln\u0131zca \u00fcr\u00fcn satmakla de\u011fildir, bu ba\u011f\u0131n korunmas\u0131 ve hatta g\u00fc\u00e7lendirilerek m\u00fc\u015fterinin sonraki t\u00fcketim tercihini de yine ayn\u0131 marka \u00fczerinden devam ettirmesi \u00fczerine kafa yorulmas\u0131 gerekir. Bu Mercedes-Benz\u2019in ba\u015far\u0131yla s\u00fcrd\u00fcrd\u00fc\u011f\u00fc bir ba\u015fka ileti\u015fim faaliyeti.<\/p>\n\n\n\n<p>Sat\u0131\u015f sonras\u0131 hizmetler, \u00fcr\u00fcnlerle ilgili bak\u0131m s\u00fcre\u00e7leri, \u00fcr\u00fcnleri garantilerini y\u00f6netmek ve bunlar\u0131n t\u00fcm\u00fcn\u00fc birbirine ba\u011flayan iyi bir m\u00fc\u015fteri hizmetleri deneyimi markan\u0131n m\u00fc\u015fterileriyle kurdu\u011fu en \u00f6nemli ba\u011f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0130leti\u015fim kanallar\u0131n\u0131 \u00e7o\u011faltmak ve berrak bir kurumsal sese sahip olmak<\/strong><\/h3>\n\n\n\n<p>Yaln\u0131zca otomotiv sekt\u00f6r\u00fcnde de\u011fil, hangi i\u015fte olursa olsun, i\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z rekabet\u00e7i ortamda iyi tan\u0131mlanm\u0131\u015f ve planlanm\u0131\u015f bir <strong>ileti\u015fim stratejisi bir l\u00fcks olarak g\u00f6r\u00fclmemeli<\/strong>, bu bir zorunluluk.<\/p>\n\n\n\n<p><strong>Etkili bir marka stratejisi geli\u015ftirmek<\/strong> m\u00fc\u015fterilerinize aran\u0131zda ba\u011f kurmaya yarar\u00a0 ve halihaz\u0131rda kurdu\u011funuz ba\u011flar\u0131 g\u00fc\u00e7lendirmenizi sa\u011flar, sizi benzer i\u015fler yapt\u0131\u011f\u0131n\u0131z rakiplerinizin aras\u0131nda farkl\u0131la\u015ft\u0131r\u0131r. Mercedes-Benz\u2019in ileti\u015fim stratejisi de bu ba\u011flamda yaln\u0131zca ara\u00e7lar\u0131 iyi g\u00f6rsellerle tan\u0131maktan, teknik \u00f6zelliklerini sunmaktan ya da bunlar\u0131 showroomlarda pazarlamaya \u00e7al\u0131\u015fmaktan ibaret de\u011fil.<\/p>\n\n\n\n<p>Tasar\u0131m felsefesi ve hikayesi ile b\u00fct\u00fcnle\u015fmi\u015f teknolojik geli\u015fmeler ve inovasyon, s\u00fcrd\u00fcr\u00fclebilirlik, \u00e7evre ile olan etkile\u015fimler ve m\u00fc\u015fteri memnuniyeti gibi kavramlar <strong>b\u00fct\u00fcnc\u00fcl ve \u00e7ok y\u00f6nl\u00fc bir ileti\u015fim bi\u00e7imi<\/strong>nin yaln\u0131zca sayabilece\u011fimiz birka\u00e7 ba\u015fl\u0131\u011f\u0131. Bu sayede art\u0131k Mercedes-Benz dedi\u011fimizde yaln\u0131zca bir otomobil markas\u0131 de\u011fil de bir ya\u015fam tarz\u0131ndan, iyi bir yolculuk deneyiminden hatta de\u011ferli bir yol arkada\u015f\u0131ndan bahsediyor oluyoruz.<\/p>\n\n\n\n<p>Mercedes-Benz\u2019in kurumsal ileti\u015fim stratejisinin getirdi\u011fi ba\u015far\u0131, marka de\u011ferinin g\u00fc\u00e7lenmesine, artan m\u00fc\u015fteri sadakatine ve sat\u0131\u015f performans\u0131n\u0131n art\u0131\u015f\u0131yla a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor. <\/p>\n\n\n\n<p><strong>Rekabet\u00e7i bir pazarda iyi bir ileti\u015fim stratejisi<\/strong> sayesinde marka, geleneksel l\u00fcks otomobil al\u0131c\u0131lar\u0131ndan gen\u00e7 ve teknoloji merakl\u0131s\u0131 t\u00fcketicilere kadar geni\u015f bir kitleyle hitap etmeyi ba\u015far\u0131yor, prestijli markay\u0131 gelece\u011fe y\u00f6nelik tutarl\u0131 ve ger\u00e7ekle\u015ftirilebilir bir vizyonla dengeliyor.<\/p>\n\n\n\n<p>\u0130leti\u015fim stratejileriniz benzer i\u015fler yapan di\u011fer markalar aras\u0131nda <strong>sizin markan\u0131z\u0131 farkl\u0131la\u015ft\u0131ran \u00f6nemli bir g\u00fc\u00e7t\u00fcr.<\/strong> \u0130leti\u015fim, m\u00fc\u015fterilerinizle olan etkile\u015fiminizi g\u00fc\u00e7lendirir, g\u00fcven olu\u015fturur ve m\u00fc\u015fteri ileti\u015fimini kuvvetlendirir; g\u00fcven uyand\u0131ran bir marka pazardaki pozisyonunu g\u00fc\u00e7lendirir.<\/p>\n\n\n\n<p><strong>*** Marka ve pazarlama fikri vermek i\u00e7in haz\u0131rlanan bu i\u00e7erik reklam ve i\u015fbirli\u011fi i\u00e7ermez.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Otomotiv pazar\u0131 d\u00fcnyada \u00e7ok b\u00fcy\u00fck bir ekonomik g\u00fcce ve \u00f6neme sahip ve \u00fcretim d\u00fcnyan\u0131n farkl\u0131 yerlerinde yap\u0131l\u0131yor olsa da marka, pazarlama ve kurumsal ileti\u015fim k\u00fcresel olarak hem b\u00fct\u00fcnc\u00fcl hem de \u00f6zele odaklanan bir yakla\u015f\u0131m yakalamak zorunda. Ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l \u00f6ncesine kadar otomotiv pazar\u0131 Avrupa ve Kuzey Amerika\u2019daki belli ba\u015fl\u0131 \u00fcreticilere odaklanm\u0131\u015fken, elektrikli ve hibrit otomobillerin&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[376,185,367],"tags":[365,364,168,10,166,362,363,366,167],"class_list":["post-1301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iletisim","category-kahve-molasi","category-mercedes-benz","tag-cok-kanalli-pazarlama","tag-cok-yonlu-iletisim","tag-kurumsal-iletisim","tag-kurumsal-kimlik","tag-marka-iletisimi","tag-mercedes-benz","tag-otomotiv-sektoru","tag-pazarlama-deneyimi","tag-tutarlilik"],"yoast_head":"<!-- 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Ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l \u00f6ncesine kadar otomotiv pazar\u0131 Avrupa ve Kuzey Amerika\u2019daki belli ba\u015fl\u0131 \u00fcreticilere odaklanm\u0131\u015fken, elektrikli ve hibrit otomobillerin...","_links":{"self":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/comments?post=1301"}],"version-history":[{"count":2,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts\/1301\/revisions"}],"predecessor-version":[{"id":1304,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/posts\/1301\/revisions\/1304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/media\/1302"}],"wp:attachment":[{"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/categories?post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaanugrasiz.com\/tr\/wp-json\/wp\/v2\/tags?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}