{"id":1202,"date":"2025-07-28T07:00:00","date_gmt":"2025-07-28T04:00:00","guid":{"rendered":"https:\/\/www.kaanugrasiz.com\/tr\/?p=1202"},"modified":"2025-10-02T15:17:46","modified_gmt":"2025-10-02T12:17:46","slug":"avmler-surdurulebilir-mi","status":"publish","type":"post","link":"https:\/\/www.kaanugrasiz.com\/tr\/avmler-surdurulebilir-mi.html","title":{"rendered":"AVM\u2019ler bu haliyle \u201cs\u00fcrd\u00fcr\u00fclebilir\u201d mi?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Bir zamanlar\u0131n parlayan de\u011feri olan al\u0131\u015fveri\u015f merkezleri d\u00f6n\u00fc\u015f\u00fcm\u00fcn e\u015fi\u011finde. Devaml\u0131 olarak ve kontrols\u00fcz bi\u00e7imde artan kiralar, t\u00fcketicilerin bir \u00fcr\u00fcne \u00f6demesi beklenen son fiyat\u0131 da etkiliyor. Bence al\u0131\u015fveri\u015f merkezlerinin alt\u0131n \u00e7a\u011f\u0131 sona eriyor. \u0130\u015fte gerek\u00e7elerim.<\/h2>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id1202_a24d9f-fe .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id1202_a24d9f-fe .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id1202_a24d9f-fe .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id1202_a24d9f-fe .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p class=\"wp-block-paragraph\" id=\"2b9a\">\u015eehrin d\u0131\u015f\u0131ndaki bir k\u00f6ye ta\u015f\u0131nd\u0131\u011f\u0131mdan bu yana <strong>fast-food t\u00fcketimi<\/strong>min azalmas\u0131ndan memnunum ve fast-food\u2019u ayda bir ya da iki kez, yaln\u0131zca belirli zamanlarda <em>e\u011flence<\/em> bi\u00e7imi olarak t\u00fcketmek ho\u015fuma gidiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"db88\"><strong>\u015eehirdeki en b\u00fcy\u00fck ve pop\u00fcler al\u0131\u015fveri\u015f merkezleri<\/strong>nden birisini eni konu gezmek ve vitrin bakmak i\u00e7in en son 2024 y\u0131l\u0131n\u0131n sonlar\u0131nda ziyaret etmi\u015ftim. O gitti\u011fimde de bir \u015feyler at\u0131\u015ft\u0131rmak i\u00e7in u\u011frad\u0131\u011f\u0131m bir \u015finitzelciyi i\u015fleten adamla konu\u015ftu\u011fumda 2025 y\u0131l\u0131n\u0131n ba\u015f\u0131nda restoran\u0131 kapatacaklarn\u0131 \u00f6\u011frenmi\u015ftim. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"5570\">Fiyat \/ performans ve \u00f6dedi\u011fim paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131nda ald\u0131\u011f\u0131m \u00fcr\u00fcn bak\u0131m\u0131ndan beni en tatmin eden yer olmas\u0131 bak\u0131m\u0131ndan \u00fcz\u00fcc\u00fc bir haberdi. <em>2025 y\u0131l\u0131n\u0131n Ekim ay\u0131n\u0131n ba\u015f\u0131ndaki g\u00fcncelleme: Schinitzel Landmann art\u0131k \u0130zmir&#8217;de yok \ud83d\ude41<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"a47f\">Sorun asl\u0131nda herkesin ortak derdiyle ayn\u0131; <strong>artan maliyetler<\/strong>. Ayn\u0131 ve farkl\u0131 al\u0131\u015fveri\u015f merkezlerinde i\u015fletme sahibi olan ba\u015fka arkada\u015flar\u0131mdan teyit etti\u011fim \u00fczere, <strong>bu maliyetin i\u00e7inde en b\u00fcy\u00fck kalem<\/strong> kontrols\u00fcz bir \u015fekilde artan kira. Restoran\u0131n i\u00e7inde oldu\u011fu AVM y\u0131l d\u00f6n\u00fcm\u00fcnde kiraya afaki miktarda zam yapmaya karar vermi\u015f ve i\u015fletmecileri de satt\u0131klar\u0131 mecburi olarak zam yapmaya zorlam\u0131\u015ft\u0131.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\" id=\"ed96\">\u00dcr\u00fcn\u00fc ayn\u0131 kalitede sunmak \u00fczere zam yapmak zaruri bunu anlayabilirim, fakat ayn\u0131 zamanda \u00fcr\u00fcnlerin porsiyonlar\u0131 k\u00fc\u00e7\u00fcl\u00fcp kalitesi de d\u00fc\u015ft\u00fc. Bu konu hakk\u0131nda da ayr\u0131ca konu\u015fmam\u0131z gerekiyor.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6e9e\"><em>\u015eimdilik tabelay\u0131 indirmeyelim dedi patron<\/em> dedi restoran\u0131n m\u00fcd\u00fcr\u00fc, <em>fakat her an indirebiliriz<\/em> diye eklemeyi ihmal etmedi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3cf4\">Al\u0131\u015fveri\u015f merkezleri hayat\u0131m\u0131za nas\u0131l girdi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"bb6f\"><strong>Bir s\u00fcr\u00fc farkl\u0131 markay\u0131 bir yerde toplayarak<\/strong> \u015fehrin i\u00e7inde insan toplulu\u011fu ve trafik gibi bir \u00e7ok farkl\u0131 t\u00fcrden yumak ve kilit noktalar\u0131 olu\u015fmas\u0131n\u0131 sa\u011flayan al\u0131\u015fveri\u015f merkezlerinin kentli ya\u015fam i\u00e7inde art\u0131k vazge\u00e7ilmez bir yerde durdu\u011fu kesin.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\" id=\"de8a\">Halbuki benzerleri Avrupa ve Amerika\u2019da \u015fehrin d\u0131\u015f\u0131nda ve araba kullan\u0131larak ula\u015f\u0131labilecek mesafede. T\u00fcrkiye\u2019deki al\u0131\u015fveri\u015f merkezleri ise \u015fehrin en de\u011ferli noktalar\u0131ndaki arazilerde kurulu ve \u015fehrin i\u00e7indeki s\u0131k\u0131\u015f\u0131k trafi\u011fe katk\u0131 sa\u011flad\u0131klar\u0131 a\u00e7\u0131k.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"884c\"><strong>AVM\u2019ler art\u0131k yaln\u0131zca bir \u00fcr\u00fcn sat\u0131n almak i\u00e7in de sosyal ya\u015fam alan\u0131 olarak birbirleriyle rekabet halindeler<\/strong>. Bu ma\u011fazac\u0131l\u0131k anlay\u0131\u015f\u0131n\u0131n T\u00fcrkiye\u2019ye giri\u015fi 2000\u2019li y\u0131llar\u0131n ba\u015f\u0131 ve \u015fehrin art\u0131k neredeyse her aks\u0131nda en az bir tane var. Hatta Ankara\u2019y\u0131 do\u011fu \u2014 bat\u0131 aks\u0131nda kesen Aya\u015f yolunun Eryaman mevkiinde, yolun sol taraf\u0131 \u015eeker Fabrikas\u0131 kav\u015fa\u011f\u0131ndan ba\u015flayarak komple al\u0131\u015fveri\u015f merkezi ve t\u00fcrevleriyle dolmu\u015f durumda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d19c\">Eskiden nas\u0131l ki k\u00f6y ve kasaba meydanlar\u0131 ya da \u0130zmir\u2019deki Kemeralt\u0131, \u0130stanbul\u2019daki Kapal\u0131\u00e7ar\u015f\u0131, Ankara\u2019daki \u00c7\u0131kr\u0131k\u00e7\u0131lar, Adana\u2019daki saatler ve Mersin\u2019deki \u00e7ar\u015f\u0131 gibi lokasyonlar \u015fehir ya\u015fam\u0131 i\u00e7in gerekli olan meydanlar\u0131 da i\u00e7inde bar\u0131nd\u0131r\u0131yorsa, yeni meydanlar al\u0131\u015fveri\u015f merkezleri oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"21aa\"><strong>Kapal\u0131 ya da a\u00e7\u0131k tavanl\u0131 olarak in\u015fa edilmi\u015f olsalar da, AVM\u2019lerin bir m\u00fclk oldu\u011funu ve bu m\u00fclk\u00fcn de bir sahibi oldu\u011funu unutmamak \u00f6nemli.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8158\">T\u00fcrkiye epey uzun bir s\u00fcredir ekonomik olarak zor g\u00fcnler ya\u015f\u0131yor ve ba\u015fta konut kiralar\u0131 olmak \u00fczere, bar\u0131nma ve temel ihtiya\u00e7lar oda\u011f\u0131ndaki temel giderler b\u00fct\u00e7emizde gitgide daha fazla yer tutuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"21c6\">Biraz sembolik ve g\u00f6receli olarak \u00f6nemsiz gibi g\u00f6r\u00fcnse de, bundan al\u0131\u015fveri\u015f merkezleri de etkileniyor ve ma\u011fazalar\u0131n her yeni kiralama d\u00f6neminde artan kira fiyatlar\u0131 do\u011frudan satt\u0131klar\u0131 \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131 etkileyerek son t\u00fcketicinin bu \u00fcr\u00fcnlere ula\u015fma imkan\u0131n\u0131 azalt\u0131yor. M\u00fclk sahiplerinin tak\u0131nd\u0131\u011f\u0131 bu s\u00fcrd\u00fcr\u00fclemez tav\u0131r, \u00f6yle g\u00f6r\u00fcn\u00fcyor ki al\u0131\u015fveri\u015f merkezlerinin alt\u0131n \u00e7a\u011f\u0131n\u0131n sonunu getiren \u015fey olacak.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-brand-monday-tr wp-block-embed-brand-monday-tr\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"cXe60hgJNy\"><a href=\"https:\/\/www.kaanugrasiz.com\/tr\/bir-algi-yonetimi-bicimi-olarak-turkiyede-outlet-magazacilik.html\">Bir alg\u0131 y\u00f6netimi bi\u00e7imi olarak T\u00fcrkiye\u2019de outlet ma\u011fazac\u0131l\u0131k<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Bir alg\u0131 y\u00f6netimi bi\u00e7imi olarak T\u00fcrkiye\u2019de outlet ma\u011fazac\u0131l\u0131k&#8221; &#8212; Brand Monday TR\" src=\"https:\/\/www.kaanugrasiz.com\/tr\/bir-algi-yonetimi-bicimi-olarak-turkiyede-outlet-magazacilik.html\/embed#?secret=GP3BTtXbbc#?secret=cXe60hgJNy\" data-secret=\"cXe60hgJNy\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"367e\">AVM\u2019ler neden bu kadar pop\u00fcler oldu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"37ac\">Bir AVM\u2019e giri\u015finizi ba\u015ftan sonra g\u00f6zlemlemenizi isterim;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bir g\u00fcvenlikten ge\u00e7iyorsunuz, yani i\u00e7erisi potansiyel tehlikeden ar\u0131nd\u0131r\u0131lm\u0131\u015f bir halde.<\/li>\n\n\n\n<li>Kapal\u0131 bir ortamda vakit ge\u00e7iriyorsunuz, yani \u00e7ok s\u0131cakta yeterince so\u011futulmu\u015f, \u00e7ok so\u011fukta yeterince \u0131s\u0131t\u0131lm\u0131\u015f oluyor.<\/li>\n\n\n\n<li>Kapal\u0131 otopark\u0131na araban\u0131z\u0131 g\u00fcvenli \u015fekilde park edebiliyorsunuz.<\/li>\n\n\n\n<li>\u015eehrin geri kalan\u0131na g\u00f6re, g\u00f6receli olarak daha az kalabal\u0131k bir yerdesiniz.<\/li>\n\n\n\n<li>Farkl\u0131 kategorilerden arad\u0131\u011f\u0131n\u0131z t\u00fcm \u00fcr\u00fcnleri tek bir yerde bulabiliyorsunuz, kahvalt\u0131dan ak\u015fam yeme\u011fine kadar her \u00f6\u011f\u00fcn i\u00e7in bir yer mutlaka var.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"02d5\">\u00d6te yandan markalar i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fck ve y\u00fcksek ziyaret\u00e7i potansiyeliyle AVM\u2019ler asl\u0131nda t\u00fcm payda\u015flar i\u00e7in kendine g\u00f6re avantajlar sunan birer harika mekan <em>-d\u0131<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"91da\">Alt\u0131n \u00e7a\u011f\u0131n sonunun ba\u015flang\u0131c\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f1fa\"><em>-d\u0131<\/em> diyorum \u00e7\u00fcnk\u00fc \u00f6zellikle son \u00fc\u00e7 y\u0131lda hem konut hem de ticari alan kiralamalar\u0131nda ya\u015fanan a\u015f\u0131r\u0131 art\u0131\u015flardan AVM\u2019lerin i\u00e7inde ma\u011faza a\u00e7an markalar\u0131 da etkiledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d0a8\">Her ne kadar T\u00fcrkiye\u2019de, ticaretin her bi\u00e7imini T\u00fcrk paras\u0131yla yap\u0131yor olsak da d\u00f6vize endekslenen kira s\u00f6zle\u015fmelerin bir\u00e7ok markay\u0131 zorlad\u0131\u011f\u0131 a\u00e7\u0131k; bunu d\u00fc\u015fen \u00fcr\u00fcn kalitesinden, azalan personel say\u0131s\u0131ndan ve artan fiyatlardan anlamak m\u00fcmk\u00fcn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"708a\">\u00c7ok zorunda kald\u0131\u011f\u0131mdan cumartesi g\u00fcn\u00fc en pop\u00fcler hamburger restoranlar\u0131ndan birine oturdum ve en son be\u015f sene kadar \u00f6nce yedi\u011fim bir men\u00fcden sipari\u015f ettim.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir zamanlar\u0131n parlayan de\u011feri olan al\u0131\u015fveri\u015f merkezleri d\u00f6n\u00fc\u015f\u00fcm\u00fcn e\u015fi\u011finde. Devaml\u0131 olarak ve kontrols\u00fcz bi\u00e7imde artan kiralar, t\u00fcketicilerin bir \u00fcr\u00fcne \u00f6demesi beklenen son fiyat\u0131 da etkiliyor. Bence al\u0131\u015fveri\u015f merkezlerinin alt\u0131n \u00e7a\u011f\u0131 sona eriyor. \u0130\u015fte gerek\u00e7elerim. \u015eehrin d\u0131\u015f\u0131ndaki bir k\u00f6ye ta\u015f\u0131nd\u0131\u011f\u0131mdan bu yana fast-food t\u00fcketimimin azalmas\u0131ndan memnunum ve fast-food\u2019u ayda bir ya da iki kez, yaln\u0131zca belirli&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[185,234],"tags":[312,313,92,9],"class_list":["post-1202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kahve-molasi","category-tuketim","tag-alisveris-merkezleri","tag-avm","tag-surdurulebilirlik","tag-tuketim-aliskanliklari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVM\u2019ler bu haliyle \u201cs\u00fcrd\u00fcr\u00fclebilir\u201d mi?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kaanugrasiz.com\/tr\/avmler-surdurulebilir-mi.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVM\u2019ler bu haliyle \u201cs\u00fcrd\u00fcr\u00fclebilir\u201d mi?\" \/>\n<meta property=\"og:description\" content=\"Bir zamanlar\u0131n parlayan de\u011feri olan al\u0131\u015fveri\u015f merkezleri d\u00f6n\u00fc\u015f\u00fcm\u00fcn e\u015fi\u011finde. Devaml\u0131 olarak ve kontrols\u00fcz bi\u00e7imde artan kiralar, t\u00fcketicilerin bir \u00fcr\u00fcne \u00f6demesi beklenen son fiyat\u0131 da etkiliyor. Bence al\u0131\u015fveri\u015f merkezlerinin alt\u0131n \u00e7a\u011f\u0131 sona eriyor. \u0130\u015fte gerek\u00e7elerim. \u015eehrin d\u0131\u015f\u0131ndaki bir k\u00f6ye ta\u015f\u0131nd\u0131\u011f\u0131mdan bu yana fast-food t\u00fcketimimin azalmas\u0131ndan memnunum ve fast-food\u2019u ayda bir ya da iki kez, yaln\u0131zca belirli...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kaanugrasiz.com\/tr\/avmler-surdurulebilir-mi.html\" \/>\n<meta property=\"og:site_name\" content=\"Pazarlama ve marka ileti\u015fimi blogu - Kaan U\u011fras\u0131z\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T12:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kaanugrasiz.com\/tr\/wp-content\/uploads\/2025\/10\/avlmer-bu-haliyle-surdurulebilir-mi.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" 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